Switch from e-mail marketing to marketing automation

Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years. When you switch email marketing to Marketing Automation, you can utilize the synergy between all the channels, not isolate email. You will learn: – how to build and segment a contact base – how to adjust the time of sending to customer’s preferences, her location and behavior – how to personalize messages – how to create a subject and CTA – how to integrate the mobile channel into e-mail marketing activities Download guide Image